Forte dei Marmi is Italy’s most expensive town: Alessandro Tognetti in Il Venerdì di Repubblica highlights our agency.
On Friday, August 21, 2026, “il Venerdì di Repubblica”, the weekly magazine of one of Italy’s leading newspapers, dedicated a four-page reportage to the real estate market of our town, written by correspondent Riccardo Staglianò and titled, with a wordplay we truly enjoyed, “Qui le case vanno Forte” (literally “Here, houses go Forte”, playing on the town’s name and the Italian word for “strong”).
To tell this world from the inside, the journalist chose a guide: our Alessandro Tognetti, owner of Coldwell Banker Global Luxury Forte dei Marmi and Global Luxury Ambassador of the network for Italy, who accompanied him in discovering the villas, the neighborhoods, and the dynamics that have made Forte a unique case in the Italian landscape. One of the properties managed by our agency is also the protagonist of the feature’s opening images.
We are proud of this recognition: when the country’s most important newspaper wants to understand the Forte dei Marmi market, it comes to talk to us.
The record: no Italian city is worth as much as Forte
The starting point of the reportage is a figure that confirms what those who work here have observed for years: according to a recent ranking by Immobiliare.it cited in the feature, Forte dei Marmi is Italy’s most expensive city, with an average home price of 2.1 million euros. A value that clearly outdistances the other Italian capitals of luxury: Capri and Porto Cervo stop at 1.2 million, Cortina d’Ampezzo at 1.6.
The reportage then goes into the details of the neighborhoods. In Roma Imperiale, the historically most aristocratic area, immersed in the pine forest, prices per square meter can reach 40 thousand euros, and via Luigi Raffaelli is indicated as the most expensive street in Italy, with an average home value above six million. Vittoria Apuana, which runs at roughly half those values, is however the area that has appreciated most rapidly in recent times, with growth close to 20% per year according to the estimates reported in the feature.
Inside a villa renting for 160 thousand euros a month
The narrative thread of the story is the visit to a splendid villa in Vittoria Apuana managed by our agency: around 550 square meters across twenty rooms, six bedrooms and seven bathrooms, for sale at eight and a half million euros and rented for the entire month of July at 160 thousand euros: a figure that, as the journalist notes, corresponds to the median price of an entire three-room apartment in Italy.
In the reportage, Alessandro shares the details that make Forte’s properties special: from the pool in the grey-green shade that recalls the color of our sea to the continuity between indoors and outdoors that international clients appreciate more and more, themes that those who follow us often find on this blog as well.
A Forte dei Marmi native in New York: the profile of Alessandro Tognetti
The feature devotes ample space to Alessandro’s professional journey, describing him with a beautiful image as a bridge between two real estate worlds. A Forte dei Marmi native for many generations, with ten years of experience in the Miami market behind him, Tognetti is today Global Luxury Ambassador for Italy of the Coldwell Banker network (110 thousand agents worldwide), to the point that, when it comes to explaining how to present Italy to international clients, he is called to the New York headquarters.
It is exactly the combination we have always talked about: deep roots in the territory and an international mindset, the same one that +FORTE Magazine described in the feature “Forte, the real American dream”, and it is no coincidence that among the voices in the reportage there is also Stefano Roni, longtime editor of Forte Magazine.
Who buys in Forte dei Marmi: the numbers of the international clientele
One of the most quoted passages of the feature is the breakdown of the high-end clientele provided by Alessandro: Italians represent just over 40% of buyers, while the rest comes from abroad, with a third from the United States, about 10% from Canada, just over 10% from the Emirates and a similar share from Northern and Central Europe. Americans, in particular, have never been as numerous as in recent years.
These are numbers that confirm the international vocation of the Forte market, and that explain why a global network makes the difference, for those who buy and above all for those who sell.
And the future? Quality, location, uniqueness
To the inevitable question (will these values continue to grow?) Alessandro responds in the reportage with the clarity of someone who lives this market every day, distinguishing between exceptional properties, with garden and pool, destined to be increasingly sought after, and dated properties requiring major work, where selection will be greater. The summary is in one sentence: “The future will increasingly reward quality, location, and uniqueness.”
Forte dei Marmi is Italy’s most expensive town: Alessandro Tognetti in Il Venerdì di Repubblica highlights our agency.
On Friday, August 21, 2026, “il Venerdì di Repubblica”, the weekly magazine of one of Italy’s leading newspapers, dedicated a four-page reportage to the real estate market of our town, written by correspondent Riccardo Staglianò and titled, with a wordplay we truly enjoyed, “Qui le case vanno Forte” (literally “Here, houses go Forte”, playing on the town’s name and the Italian word for “strong”).
To tell this world from the inside, the journalist chose a guide: our Alessandro Tognetti, owner of Coldwell Banker Global Luxury Forte dei Marmi and Global Luxury Ambassador of the network for Italy, who accompanied him in discovering the villas, the neighborhoods, and the dynamics that have made Forte a unique case in the Italian landscape. One of the properties managed by our agency is also the protagonist of the feature’s opening images.
We are proud of this recognition: when the country’s most important newspaper wants to understand the Forte dei Marmi market, it comes to talk to us.
The record: no Italian city is worth as much as Forte
The starting point of the reportage is a figure that confirms what those who work here have observed for years: according to a recent ranking by Immobiliare.it cited in the feature, Forte dei Marmi is Italy’s most expensive city, with an average home price of 2.1 million euros. A value that clearly outdistances the other Italian capitals of luxury: Capri and Porto Cervo stop at 1.2 million, Cortina d’Ampezzo at 1.6.
The reportage then goes into the details of the neighborhoods. In Roma Imperiale, the historically most aristocratic area, immersed in the pine forest, prices per square meter can reach 40 thousand euros, and via Luigi Raffaelli is indicated as the most expensive street in Italy, with an average home value above six million. Vittoria Apuana, which runs at roughly half those values, is however the area that has appreciated most rapidly in recent times, with growth close to 20% per year according to the estimates reported in the feature.
Inside a villa renting for 160 thousand euros a month
The narrative thread of the story is the visit to a splendid villa in Vittoria Apuana managed by our agency: around 550 square meters across twenty rooms, six bedrooms and seven bathrooms, for sale at eight and a half million euros and rented for the entire month of July at 160 thousand euros: a figure that, as the journalist notes, corresponds to the median price of an entire three-room apartment in Italy.
In the reportage, Alessandro shares the details that make Forte’s properties special: from the pool in the grey-green shade that recalls the color of our sea to the continuity between indoors and outdoors that international clients appreciate more and more, themes that those who follow us often find on this blog as well.
A Forte dei Marmi native in New York: the profile of Alessandro Tognetti
The feature devotes ample space to Alessandro’s professional journey, describing him with a beautiful image as a bridge between two real estate worlds. A Forte dei Marmi native for many generations, with ten years of experience in the Miami market behind him, Tognetti is today Global Luxury Ambassador for Italy of the Coldwell Banker network (110 thousand agents worldwide), to the point that, when it comes to explaining how to present Italy to international clients, he is called to the New York headquarters.
It is exactly the combination we have always talked about: deep roots in the territory and an international mindset, the same one that +FORTE Magazine described in the feature “Forte, the real American dream”, and it is no coincidence that among the voices in the reportage there is also Stefano Roni, longtime editor of Forte Magazine.
Who buys in Forte dei Marmi: the numbers of the international clientele
One of the most quoted passages of the feature is the breakdown of the high-end clientele provided by Alessandro: Italians represent just over 40% of buyers, while the rest comes from abroad, with a third from the United States, about 10% from Canada, just over 10% from the Emirates and a similar share from Northern and Central Europe. Americans, in particular, have never been as numerous as in recent years.
These are numbers that confirm the international vocation of the Forte market, and that explain why a global network makes the difference, for those who buy and above all for those who sell.
And the future? Quality, location, uniqueness
To the inevitable question (will these values continue to grow?) Alessandro responds in the reportage with the clarity of someone who lives this market every day, distinguishing between exceptional properties, with garden and pool, destined to be increasingly sought after, and dated properties requiring major work, where selection will be greater. The summary is in one sentence: “The future will increasingly reward quality, location, and uniqueness.”
